There are many phases of selling a home, and each one requires a special focus. Some of them require collaboration of industry professionals – lawyers, appraisers, banks – while others are simply the responsibility of the home seller. Today I want to talk about the most important phase of selling your house.
The most important period of time during a home sale is the first week that the property appears on the Multiple Listing Service. This is the time when you will receive the most calls from home buyers and real estate agents. It is when a property appears fresh on the market and commands attention from those with an interest in your local market. For this reason, it is important that the house shows well and is priced correctly for the greatest number of viewers.
(Related: Learn more about our Flat Fee MLS Listing advertising packages)
The reason that the first week of an MLS Listing is so effective is the NEW status and the associated announcements and e-mails that come with it. A new listing appears at the top of the list. What’s more, an e-mail is sent out to all real estate agents and buyers with matching search criteria, alerting them of a new match. In many cases this e-mail reaches over 500 people who are playing an active role in your market, and have an active interest in properties just like yours.
Pretend you are a home buyer. You are working with a real estate agent, and you have told the agent exactly what kind of house you would like to buy. The agent performs a search of MLS listings, to view all of the houses available to the buyer. She then saves this search and attributes it to the buyer. Each morning, both the agent and the buyer are alerted to new properties, and will actively schedule showings based on these matches. It’s that simple.
This is why over 80% of our clients schedule at least 2 showings in their first week! The fact is, a flat fee MLS Listing provides instant results.
— SellYourHomeServices (@SellYourHomeMLS) October 19, 2012